When Nuru ZeKariyahh blends a smoothie or acai bowl at his Tempe shop, Add-On Smoothies, he’s serving more than fresh fruit. He’s blending nearly two decades of learning, a passion for holistic health and a life story that began in an unexpected place: a federal prison horticulture program.

We’re excited to share the latest news from our wave-making We Rise alums! From innovative projects to personal milestones, these enterprising business owners are moving, shaking and making their mark on Arizona’s thriving business landscape.

Juneteenth is a time to honor emancipation — and to ask ourselves what freedom looks like today. For many Black Arizonans, it means reclaiming power through business ownership, building generational wealth and shaping the future of our local economy.

Thunderbirds Charities has awarded Local First Arizona $90,000 to support Spanish-speaking and Black entrepreneurs’ success. 

The donation will go toward Local First’s business education programs Fuerza Local, Nivel Ejecutivo and We Rise.

Thunderbirds Charities has invested about $620,000 in the Local First programs since 2017.

A 2022 survey by payroll provider Gusto found that only 6% of Black new business owners receive the business loans they seek. Jessica Baker, who owns Vibe Spot and Pink Sky Productions, learned first-hand how to boost her chances.

Can opening your own business help America close the racial wealth gap and make the economy more fair? Research shows Black people own less than 3% of businesses despite making up 14% of the population.

Local First Arizona’s We Rise program is helping Black business owners launch, grow and thrive. Two We Rise mentors weigh in about supporting the Black entrepreneur community.

Do you know which Arizona city has the largest Black community per capita in the state? The answer may surprise you. But business leader Demetry Simonton says it’s leading the way in Black entrepreneurship.

As Black Business Month concludes, it's crucial to recognize that ongoing support from the local community is vital for entrepreneurs, to thrive year-round.

While Black-owned businesses are on the rise in Tucson and across the U.S., they still constitute only 3% of all businesses nationwide. Moreover, Black business owners typically begin with significantly less access to capital compared to their White counterparts—nearly a third less, as per industry standards.

We talked with two Tucson entrepreneurs from the Black business community. We explored the challenges of business ownership, ways the community can offer support, and the inspirations behind their entrepreneurial journeys.

Less than a year and a half after Charlotte Bowens experienced a health scare, she was crossing the finish line of a 50-mile race, setting things in motion for Conscious Gear, a brand of outdoor wear she founded to accommodate larger bodies.

“There’s plenty of us at the back of the pack who are fat, and we buy this gear that a lot of the time doesn’t fit us,” Bowens said. “I felt called to just maybe try.”

Making higher education accessible to all Arizonans is the goal of three business owners who recently graduated from We Rise, Local First Arizona’s Black-owned business accelerator.

When John Benedict drove from Philadelphia to rural southern Arizona in a van he bought for $1,000, he had no intention of becoming a farmer. He just knew he wanted to leave city life behind.

Now Benedict owns Desert Sky Produce, cultivating organic beets, carrots, strawberries, broccoli, cabbage and more, thanks in part to a zero-interest loan for entrepreneurs of color from Community Investment Corporation.

The Black Girl Brown Girl Collective creatively brings together women and art. But writing grants and filing tax forms is not their specialty. The Arizona Economic Recovery Center helped the nonprofit land a $10,000 grant and become more self-reliant.

Despite the growth of the Black community in Arizona, Black-owned businesses only account for 1% of all businesses in Phoenix, making them difficult to find and support. As Juneteenth approaches, here are a variety of Black-owned businesses you can support from Phoenix to Tucson to Safford and beyond.

Tucson yoga teacher Jameela Hill gained confidence to expand her business through Local First Arizona’s We Rise program.

“I've had the confidence to go after opportunities that I would've never considered before,” Hill says.

The no-cost, 6-month accelerator empowers Black Arizona entrepreneurs and nonprofit leaders to grow and prosper, with mentors to guide their progress.

Tucson business owners are encouraged to visit an info session April 13 and apply.

“Thanks to our partnership with the Maricopa Career Institute, starting today, D Squared Homes for the Homeless has space in Phoenix for volunteers to come to help us create sleeping mats for the homeless community,” says the CEO of D Squared Homes for the Homeless, Juan Te Dailey.

After meeting through Local First Arizona’s We Rise Accelerator, two local businesses, The Maricopa Career Institute and D Squared Homes For The Homeless, decided to pool their resources and have entered into a partnership with a common goal of continuing to uplift underserved populations.

We Rise participants Mission 2 Transition and McKnight Educational Consulting for College Admissions (MECCA) partnered to teach youth about the college admission process at the Urban Experience Conference hosted by the Youth World Education Project on February 18.

Mission 2 Transition facilitated an interactive mock-admission simulation for students and parents. The purpose of the simulation was to create awareness of the many factors considered in college admission decisions. MECCA followed up the simulation by providing students and parents with grade-level-specific checklists of the actions students and parents should be taking to be prepared for the transition out of high school.  

On February 28, 2023, Local First’ We Rise businesses, current and alumni, met for the first quarterly We Rise Mixer of the year.

The We Rise business accelerator meets virtually every other Wednesday for six months. At the request of the alumni, the We Rise program holds quarterly mixers to strengthen the sense of community and foster collaboration.

The Heart & Soil People’s Garden in South Phoenix is part of a movement to replace food deserts with thriving urban farms on previously vacant and underutilized land.

The Fifth Cohort of the Local First’ We Rise Accelerator began the program last Saturday. These twenty-two businesses will spend the next six months acquiring the knowledge and developing the skills, habits, tools and resources to help propel them to the next level.