How many people listen to your podcast, watch your videos, or read your book? Creators prioritize these figures because they provide real-life feedback on how their content is performing.

An effective leader has a vision, a strong sense of company purpose, and the ability to drive their team to achieve that vision. Jim Pedicone, Design Pickle’s Vice President of Culture, shared some insight on the qualities that make an impactful leader to help you identify and nurture effective leadership.

What is one social media strategy that small businesses should focus on in 2021?

To help your small business with its social media strategy in 2021, we asked marketing experts and business leaders this question. From starting a blog to driving traffic to investing in SEO keyword strategies, there are several tips that may help you improve your social media strategy this year

On this episode of Arizona Good Business Radio, we sit down with Regina Revazova of Open Conversation.

One of the most frequent questions my clients ask me is, “What should I be doing to market my business?” These days when people hear the word marketing, they most often think of social media and how to sell their product or service by posting online. Ten years ago, that was not the case; marketing platforms will change, but there are basic principles that will not.

Curious as to how you can utilize TikTok for your business? Here's what you need to know to get started today!

In an ever-changing world and business space, it can be extra challenging to not only find your customer base but to connect with them on a deep level. Take away community events and everyday conversations with strangers in coffee shops and in the office, and you’re left with little customer engagement and interaction.

Now's the perfect opportunity for to use social media as a tool to connect with your community and attract new customers.

How do you connect with your network, potential customers, and clients?

1. Choose the platforms where your customers are spending time.

2. Be consistent in how often you post and in what you’re posting.

3. Track ideas using a tool like Google Sheets, Airtable, or Asana.

4. Schedule posts.

5. Engage with your audience.

To help your small business compete with larger brands amidst this pandemic, we asked business leaders and PR experts this question for their best tips. From dialing into the customers to leveraging relationships to boost brand personality, there are several tips that may help your small business stay in competition with larger brands as the pandemic continues.

Growing a successful business comes down to one major thing: driving more leads for your business, and turning those leads into business opportunities. Join Darin Adams, Marketing Conversion Evangelist with Keap, as he shares growth strategies your business can activate on starting right now.

Social media is always evolving, especially with increased interest and engagement on apps like TikTok and Community. What should small businesses be focused on in 2021?

To help you find the best social platforms for your small business, we asked PR experts and business leaders this question for their best tips. From LinkedIn to TikTok, there are several social media platforms that may be perfect for your small business.

When is it time to have your business looked at by an outside lens? If what you are doing now isn’t working or you are struggling for what to do next, especially during the pandemic, it might be time. Sometimes the best decision is to take a step back. If your to-do list seems never-ending and you are feeling overwhelmed it is okay to ask for help. Who do you know that can help you within your circle or extended network? As a small business owner myself, I understand the challenges and I am here to be a resource for all your outside perspective needs.

One of the most frequent questions my clients ask me is, “What should I be doing to market my business?” These days when people hear the word marketing, they most often think of social media and how to sell their product or service by posting online. Ten years ago, that was not the case; marketing platforms will change, but there are basic principles that will not

As a local business owner, one of the best ways you can set yourself apart from the competition is giving a great customer experience, every time. Check out some easy tips to ensure your customer service is always exceeding expectations.

Over the past few weeks everyone’s life has been turned upside down as we tirelessly await the day we can stop Social Distancing. A few months ago most businesses were focusing on profitability, now most are focusing on extending their cash flow and surviving this pandemic.

Messages are coming at us at a rapid pace. The information highway is dense, crowded and zooming past us at a head spinning rate. Messages come through multiple sources, and we can access them at anytime and anyplace, on our desktops, laptops, tablets and smart phones. But are we getting any ‘smarter’ about how we deliver messages to ensure they are heard, and most importantly, stick?

ICYMI: We’ve brought back our most popular webinar from Quinn Tempest, Digital Strategist & Instagram Expert, to present her dynamic workshop on Instagram Stories!

With 1 billion active users per month, Instagram is a social media juggernaut. But the platform isn’t just about pretty pictures and hashtags; Instagram is a viable and potent promotional channel for businesses…when used strategically. In this recorded presentation, we’ll cover how to utilize one of Instagram’s most powerful features-Stories—to engage your audience daily.

As the holidays are upon us, it is beneficial to update or create a marketing plan for your business this season.

Gain expert advice and helpful tips from Matthew Clyde, Co-founder of Ideas Collide, an award-winning local marketing firm.