3 Ways to Engage with Your Customers on Social Media
In an ever-changing world and business space, it can be extra challenging to not only find your customer base but to connect with them on a deep level. Take away community events and everyday conversations with strangers in coffee shops and the office, and you’re left with little customer engagement and interaction.
In 2021, your customers are spending more time on social media and, if you haven’t picked a platform to use to engage with them, it’s time to choose one that allows you to shine.
Even when people are staying indoors more, you can share your message with them, invite them to your local business, and build long-term relationships.
Choose a Social Media Platform that Excites You
There is a long list of platforms and features to use like live video, video clips, written posts, and sharing options, and what matters is that you choose a social media medium that’s fun, interactive, and impactful for your business. Compare all of the social sites and find out which one will be easiest to navigate and which one you can commit to using routinely.
Platforms like Instagram Reels and TikTok are great because they allow you to showcase your information in short animated videos. In 15 seconds, you can introduce your business to the Phoenix community, share your business location, and invite people to check it out for themselves. You can also turn the camera to spotlight yourself as the CEO or small business owner, tell people about who you are, and allow them to put a face to your name.
Platforms like Facebook live and Instagram live allow you to talk to your community in real-time and start conversations with your customers. You can use live video as a way to answer frequently asked questions, share announcements, feature products, and more.
Social media can be fun, informative, and engaging for your customer base and to get the most out of it you need to choose a platform that excites and inspires you.
Share Your Story with Your Customer
Your customers want to know more about you and get VIP access into who you are, what your business is, and why they should support you. You should use your social media profile to give them a behind-the-scenes tour of your small business, your everyday routine, or the story of how you got started.
Because you’re a local Phoenix business, you can always incorporate the community into your storytelling as it’ll help your customer relate to your message and feel connected to you. Talk about your physical location so that when they drive by your place, they’ll be excited to point your business out. You can start to create a relationship with your customer by becoming familiar to them and building their trust.
Spotlight Customer Favorites
When you spotlight your customers, you give them a voice and you allow them to contribute to your story. Treat your favorite customers to a special shoutout on social media and spotlight their favorite things about your business. If you own a service-based business, ask them to share their favorite service. If you own a product-based business, ask them to pick their favorite product and share why they love it so much.
By allowing your customer to share their favorites, they’ll feel special and might even share your business on their profiles. There’s truly nothing better than making your customer feel heard, valued, and then getting more business because of it.
There’s never been a better time to bust out your camera and boast about your business. Your Arizona customers are looking for ways to connect with their favorite local spots, so join in on the social media fun and start interacting with them.
Liz Illg is a multi-industry entrepreneur with brick-and-mortar businesses across Phoenix, Arizona and several online businesses including her own consulting business. Liz Illg Consulting was founded when business owners continually asked Liz how she grew her brick-and-mortar storefront to multiple locations in a short amount of time. Liz attributes all of her success in business growth to systems, effective delegation, and strategic planning. Business owners consult with Liz when they're ready to systematize, delegate, and scale.