5 Timeless Marketing Tips For Your Business
BY KELLY LORENZEN, CEO OF KLM CONSULTING
One of the most frequent questions my clients ask me is, “What should I be doing to market my business?” These days when people hear the word marketing, they most often think of social media and how to sell their product or service by posting online. Ten years ago, that was not the case; marketing platforms will change, but there are basic principles that will not.
5 TIMELESS MARKETING TIPS THAT EVERY ENTREPRENEUR SHOULD DO TO GROW THEIR BUSINESS.
BRAND YOURSELF FIRST
SHOW UP EVERYWHERE YOUR POTENTIAL CLIENTS ARE
BE AUTHENTIC
CONSISTENCY IS KEY
FOLLOW-THROUGH
Brand Yourself First
You are your brand; people need to know who you are and what you stand for. Having a well-defined brand will set you up for success. So, create a name, logo, voice, color scheme, and value proposition that represent your company. Your brand should also include your core values and the unique things that differentiate you from your competition.
Show Up Where Your Potential Clients Are
It’s important to learn where your potential clients hang out and be there. You also need to find out what platforms they are on and where they have conversations online and offline. This takes a little research, but if you do this in the beginning, you’ll connect much more easily with your audience. If you are not where your potential clients are, you don’t exist to them.
Be Authentic
It’s easier to connect with people when you are genuine. Being your true authentic self will lead you to like-minded individuals and people you will want to work with. People buy from those they know, like, and trust. Remember to always be honest; consumers are getting better and better at finding out when you are not being authentic.
Consistency is Key
Whatever you decide to do, do it consistently. If you say you are going to blog once a month, then do it once a month. If you’re going to go live on your social media once a week, then stick to that. Building a business is about doing the right things over and over again. The more consistent you are with your message and showing up, the more likely people will remember you and buy from you. Marketing takes time, repetition and effort.
Follow Through
Don’t start something, then quit before you finish. Great marketing takes time and experimenting. You’ll never know if an idea works until you see it through to the end. If you are creating a marketing campaign, then do every piece of it from start to finish. It’s been said that the “fortune is in the follow-up.” This is also true of the follow-through.
No matter what industry you’re in, these 5 marketing tips will serve you well now and 20 years into the future. If you need more guidance on this, KLM consulting can help.
AUTHOR BIO
Kelly Lorenzen, CEO of KLM Consulting, is an award-winning entrepreneur with over 18 years of business ownership experience. Kelly’s passion is helping fellow entrepreneurs with projects they don’t have time for but that are critical to their business. She has joined forces with other local experts to provide a multi-faceted team to help small businesses and non-profit organizations with their projects, create solutions-based marketing results, and build their businesses. Kelly has an extensive sales and marketing background in a variety of industries including real estate, retail, health & wellness and the medical field.