8 Small Business Social Media Strategies to Test and Try
What is one social media strategy that small businesses should focus on in 2021?
To help your small business with its social media strategy in 2021, we asked marketing experts and business leaders this question. From starting a blog to driving traffic to investing in SEO keyword strategies, there are several tips that may help you improve your social media strategy this year.
Here are eight social media strategies that small businesses should focus on in 2021:
Create Non-Text Content
Focus on Being Interested
Engage with Giveaways
Start a Blog to Drive Traffic
Reach the Masses on TikTok
Invest in SEO Keyword Strategies
Lift Up Local Small Businesses
Incorporate Chatbot AI
Create Non-Text Content
For 2021, small businesses should focus more on non-text content such as short video clips on Instagram, TikTok, and Snapchat. Short video clips allow you to show more of your brand voice and personality in a way that creates more lasting and meaningful connections with your audience.
Brian Greenberg, True Blue Life Insurance
Focus on Being Interested
Focus on being interested, not interesting. Worry less about the next viral post. Instead, comment on (don’t just like) other company's and people's posts and give your two cents. Tagging your friends and bringing attention to others is a great way to get people to inquire about you and what you do.
Juan Kingsbury, Career Blindspot
Engage with Giveaways
Giveaways can be a very useful social media strategy both for product and service businesses.
You can have an ongoing or annual giveaway strategy that fits your goals, audience, and offerings. At the very least, this strategy will engage your community and help get the word out about your brand. A well-crafted, thoughtful giveaway can build your email list, gain goodwill from your community, and even get media attention. You will get the best results if your offering is actually what your business does versus a general gift like Airpods. You can partner with other brands that share a similar audience to get double the impact.
Tanya Gagnon, Miss Details
Start a Blog to Drive Traffic
Small businesses should upload blogs on their website related to their target demographics' interests and develop related engaging posts on social media that will drive traffic to their website. They should also have a website that collects visitor data for re-marketing campaigns in Google Ads, Facebook Ads, and more! Turning "someone interested" into a sale or new client may take some time depending on your industry, and the ability to target those existing visitors is key to maximizing conversions!
Abigail Mulvin, Monsoon Marketing
Reach the Masses on TikTok
Social media is about discovery, not curation, for customers under 25. Even your first TikTok post can reach millions. This is great news for businesses that are just getting started; with a little creativity, you can be discovered even if you haven't built up a large following. TikTok has huge local communities, especially around food, so start by searching for posts and people from your area.
David Romako, Bright Brothers Strategy Group
Invest in SEO Keyword Strategies
SEO strategies are the way to go for 2021. So many small businesses have the perfect product that provides value that people are looking for, but no one knows it exists. People are online more, whether on social media or online shopping. Get your product out there by focusing on keyword search strategies. By tailoring your online content to address topics related to your products that people are looking for online, you can grow your digital footprint and gain more brand recognition for increased traffic and conversions.
Rronniba Pemberton, Markitors
Lift Up Local Small Businesses
Centered on the philosophy that “we are all better together,” reach out personally to build relationships with small businesses that are complementary to your own (or even competitors!) to come up with a plan to regularly enhance visibility for one another. Tagging one another’s profiles, commenting on and sharing their posts regularly, and sending your social network to their web or app links, etc. will only serve to support increased visibility for both of you, and heck, it just feels good to see momentum grow when we share and celebrate one another in small business!
Niki Ramirez, HR Answers
Incorporate Chatbot AI
There are a lot of options when it comes to social media strategy in 2021, but one that I see gaining momentum and still underutilized are chatbots. Small businesses and organizations can use chatbots as an excellent way for customers, potential leads, and volunteers to get in contact with them without having to call or email first. By using them on platforms like Facebook Messenger and Instagram Direct, your business or organization is reaching people who may not be browsing the internet at all during the day but still want easy access to your products or services when it's convenient for them — which might just be before bedtime! This could help you reach new audiences like early risers, night owls, and customers in different time zones through one simple channel: messaging apps. I recommend you explore this AI technology.
Wanda Baader, Strategize Your Success LLC