These Businesses Have Made the Ultimate Pivot: A Totally Different Business Plan

COVID-19 has led to some spectacular creativity as businesses have found ways to survive. Whether it be moving online, offering delivery and pickup, or utilizing social media more, Arizona businesses have needed to adapt. Some businesses have even needed to completely change what they do. Meet Rebel Lounge, the Orpheum Theater and Club Congress; these businesses are usually venues for concerts. Venues have been one of the hardest hit during the pandemic, they were the first to close and will likely be the last to open. Due to this, the Rebel Lounge and Orpheum theater needed to find new ways to bring in revenue and stay afloat.

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