How to Build a Successful Content Strategy

This workshop includes an in-depth discussions on Mission and Vision Statements, Goal Setting, Key Performance Indicators, Personas, Messaging Tone and Cadence, and other important areas every small business needs to develop to have a smart marketing strategy. Viewers benefit from the virtual presentation and will also receive a copy of the workshop material and content strategy templates to use for your business.

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Lori Cothrun Lori Cothrun

TEST Safety First, Success Second - Assessing Your Business Basics (Copy)

Most business owners would love to see a big boost in sales. At least hypothetically. But are you ready for success? Do you have a stable foundation? Hiring marketing help can be like adding a motor to your mountain bike, but if your bike is pointed towards a canyon edge or has a loose axle, that boost could lead to a crash. In this session we'll do a quick safety check on the fundamentals of your business and dive into what else you can do with your team before you invest in marketing or take on investment.

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Safety First, Success Second - Assessing Your Business Basics

Most business owners would love to see a big boost in sales. At least hypothetically. But are you ready for success? Do you have a stable foundation? Hiring marketing help can be like adding a motor to your mountain bike, but if your bike is pointed towards a canyon edge or has a loose axle, that boost could lead to a crash. In this session we'll do a quick safety check on the fundamentals of your business and dive into what else you can do with your team before you invest in marketing or take on investment.

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The Blueprint for Business: Navigating Essential Legal Documents

In-depth presentation to understand the crucial legal documents needed for small businesses, from their inception to everyday operations. We will discuss key contracts, intellectual property rights, and more, providing you with the knowledge to confidently manage the legal aspects of your business and set a strong foundation for success.

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Building a Story Worth Telling - Customer Engagement & Retention

This session will aim to build a strong understanding of the process behind developing a story within your brand that will continue engagement with current customers while building interest for future customers

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Healing Hospitality - A Unique Approach To Hospitality E45

In the latest episode of Arizona Good Business, host Thomas Barr sets the stage for a lively conversation centered around community-centric business stories. He kicks things off by introducing the show’s focus and welcoming David DeLorenzo, a seasoned entrepreneur with a diverse background that includes a stint in the music industry with Warner Brothers Records. David shares his fascinating journey from music to insurance, highlighting the pivotal role of passion and adaptability in navigating career transitions.

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Working Toward Solutions for Tribal Communities E44

In this podcast episode of “Arizona Good Business,” host Thomas Barr discusses the challenges of accessing capital and fostering economic development in tribal communities, emphasizing the importance of understanding their unique historical and systemic barriers with Rafael Tapia, Director of Tribal Community Connections. Rafael’s background and experience with Local First Arizona underscore the significance of community-driven initiatives in addressing these issues. They delve into the complexities of tribal entrepreneurship and the need for culturally responsive strategies, inviting listeners to engage in the upcoming Arizona Good Business Summit to explore collaborative solutions.

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Commitment to Community E43

In this episode of Arizona Good Business, host, Thomas Barr discusses with Andy Shirk, CEO of Educational Services, Inc., their mission to address staffing challenges in schools amidst teacher pay issues and shifts in teaching perception. They emphasize the need for more educators and ESI’s role in supporting HR managers. Shirk remains committed to ESI’s mission, while also exploring the complexities of operating in the education sector and bonding over shared interests like playing the bass guitar.

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Corporate Transparency Act – How to Prepare

Topics Covered in this Session Include:

  • Why the CTA was enacted and a general overview of the Act.

  • Who must report and who is exempt from reporting – general overview of Reporting Companies, Beneficial Ownership and Responsible Parties.

  • What information is required to be submitted and to whom.

  • Compliance dates for companies formed after 1/1/2024 as well as companies already in existence, no matter how old.

  • Resources Available: FinCen brochure and upcoming Resource guide.

  • Scams to be aware of.

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Unlocking Success: Small Business Mastermind Groups

Running a small business can sometimes feel like a solo journey through uncharted waters. But what if there was a secret weapon, a powerhouse of support and innovation, right at your fingertips? Enter the world of Small Business Mastermind Groups – the vibrant communities where entrepreneurial dreams take flight.

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