How to Build a Successful Content Strategy
This workshop includes an in-depth discussions on Mission and Vision Statements, Goal Setting, Key Performance Indicators, Personas, Messaging Tone and Cadence, and other important areas every small business needs to develop to have a smart marketing strategy. Viewers benefit from the virtual presentation and will also receive a copy of the workshop material and content strategy templates to use for your business.
Rand Jenkins | CEO & Director of Strategy
Rand did a whole lot of service industry in his early years. Leaving the tray life behind, he started in the world of production in 2003 working as a production assistant on the MTV Video & Music Awards shows. Since then, he has managed and produced over 1400 concerts, festivals, fundraisers, galas and special events. He co-founded, owned and operated Flagstaff’s Green Room, a music venue and bar in Flagstaff, AZ for 7 years and acted as GM of The Pepsi Amphitheater in Flagstaff for another 3 years. He also founded and produced 3 community/music festivals in Flagstaff including The Flagstaff Hullabaloo, Flagstaff Cornucopia and Kaleidoscope Kamp Out. In late 2015, he started Mountain Mojo Group, a marketing firm with partner Austin Leggett. Since then, they have continually grown the business, assembling a talented group of creatives that provide a unique approach to marketing strategy, website development, graphic design, advertising and media buys, digital marketing and media management, public relations, photography and videography services. In his spare time he has sat on the boards of Habitat for Humanity, The Flagstaff Arts and Leadership Academy, The Flagstaff Music Festival/Firefly Gatherings, mentored for Big Brothers, Big Sisters and participates in volunteer opportunities city wide. All of this is secondary of course to traveling and reconnecting with his Friends and Family.