What is one social media strategy that small businesses should focus on in 2021?

To help your small business with its social media strategy in 2021, we asked marketing experts and business leaders this question. From starting a blog to driving traffic to investing in SEO keyword strategies, there are several tips that may help you improve your social media strategy this year

Curious as to how you can utilize TikTok for your business? Here's what you need to know to get started today!

In an ever-changing world and business space, it can be extra challenging to not only find your customer base but to connect with them on a deep level. Take away community events and everyday conversations with strangers in coffee shops and in the office, and you’re left with little customer engagement and interaction.

Now's the perfect opportunity for to use social media as a tool to connect with your community and attract new customers.

How do you connect with your network, potential customers, and clients?

1. Choose the platforms where your customers are spending time.

2. Be consistent in how often you post and in what you’re posting.

3. Track ideas using a tool like Google Sheets, Airtable, or Asana.

4. Schedule posts.

5. Engage with your audience.

Social media is always evolving, especially with increased interest and engagement on apps like TikTok and Community. What should small businesses be focused on in 2021?

To help you find the best social platforms for your small business, we asked PR experts and business leaders this question for their best tips. From LinkedIn to TikTok, there are several social media platforms that may be perfect for your small business.

One of the most frequent questions my clients ask me is, “What should I be doing to market my business?” These days when people hear the word marketing, they most often think of social media and how to sell their product or service by posting online. Ten years ago, that was not the case; marketing platforms will change, but there are basic principles that will not

Messages are coming at us at a rapid pace. The information highway is dense, crowded and zooming past us at a head spinning rate. Messages come through multiple sources, and we can access them at anytime and anyplace, on our desktops, laptops, tablets and smart phones. But are we getting any ‘smarter’ about how we deliver messages to ensure they are heard, and most importantly, stick?

Over the past few weeks everyone’s life has been turned upside down as we tirelessly await the day we can stop Social Distancing. A few months ago most businesses were focusing on profitability, now most are focusing on extending their cash flow and surviving this pandemic.

ICYMI: We’ve brought back our most popular webinar from Quinn Tempest, Digital Strategist & Instagram Expert, to present her dynamic workshop on Instagram Stories!

With 1 billion active users per month, Instagram is a social media juggernaut. But the platform isn’t just about pretty pictures and hashtags; Instagram is a viable and potent promotional channel for businesses…when used strategically. In this recorded presentation, we’ll cover how to utilize one of Instagram’s most powerful features-Stories—to engage your audience daily.

As the holidays are upon us, it is beneficial to update or create a marketing plan for your business this season.

Gain expert advice and helpful tips from Matthew Clyde, Co-founder of Ideas Collide, an award-winning local marketing firm.