This workshop includes an in-depth discussions on Mission and Vision Statements, Goal Setting, Key Performance Indicators, Personas, Messaging Tone and Cadence, and other important areas every small business needs to develop to have a smart marketing strategy. Viewers benefit from the virtual presentation and will also receive a copy of the workshop material and content strategy templates to use for your business.

Most business owners would love to see a big boost in sales. At least hypothetically. But are you ready for success? Do you have a stable foundation? Hiring marketing help can be like adding a motor to your mountain bike, but if your bike is pointed towards a canyon edge or has a loose axle, that boost could lead to a crash. In this session we'll do a quick safety check on the fundamentals of your business and dive into what else you can do with your team before you invest in marketing or take on investment.

Attendees will learn how certifications can enhance credibility, open new markets, and provide a competitive edge. Discover the key certifications for your industry and the steps to obtain them effectively.

When you are monitoring your business performance and you realize that it is going off course, how to you quickly veer back to the right trajectory so you can reach your growth goals?

Running a small business can sometimes feel like a solo journey through uncharted waters. But what if there was a secret weapon, a powerhouse of support and innovation, right at your fingertips? Enter the world of Small Business Mastermind Groups – the vibrant communities where entrepreneurial dreams take flight.

In today’s digital age, social media has emerged as a powerful tool for small businesses. Here are some of our how-to’s to help you.

Whether you’re starting a new venture, rebranding an existing one, or simply looking to refine your brand strategy, the following will guide you through the essentials of branding that every entrepreneur and small business owner should know.