Understanding Business Certifications

Thinking about getting your business certified? In this video, we break down everything you need to know about business certifications — what they are, why they matter, and how they can help your business grow.

Here’s what we’ll cover:
✅ The purpose and key benefits of getting certified
✅ How to know if your business qualifies
✅ The application process and what to expect
✅ Important certifications to explore: WBENC, MBE, SBE, DBE
✅ How certification can open doors to contracts and partnerships

While certification doesn’t guarantee sales, it does boost your credibility and helps you build valuable connections for long-term growth.

🎯 Ready to take your business to the next level? Watch now!


Turquoise Erby-Bell, Small Business Resource Manager
Local First Arizona

Turquoise Erby-Bell is a native of Phoenix, Arizona, small business owner, and a local business community supporter. Turquoise holds a Bachelor's Degree in Psychology from University of Phoenix and a Master of Science in Leadership degree from Grand Canyon University. She was a higher education counselor for six years and has been a part of non-profit organizations for the past ten years. She loves helping individuals achieve success and that work has led her to become a servant leader for business owners. She prides herself in the work she does as a Small Business Resource Manager with Local First Arizona by providing resources to small business owners. Through researching grants, loans, finding procurement/vendor opportunities and achieving business certifications, this level of support helps her connect with the business owner through one on one consulting and navigating them through different processes based on their business needs.

Email: turquoise@localfirstaz.com

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