This session will aim to build a strong understanding of the process behind developing a story within your brand that will continue engagement with current customers while building interest for future customers

In this episode of Arizona Good Business, host, Thomas Barr discusses with Andy Shirk, CEO of Educational Services, Inc., their mission to address staffing challenges in schools amidst teacher pay issues and shifts in teaching perception. They emphasize the need for more educators and ESI’s role in supporting HR managers. Shirk remains committed to ESI’s mission, while also exploring the complexities of operating in the education sector and bonding over shared interests like playing the bass guitar.

In this episode of Arizona Good Business, Thomas Barr engages in a comprehensive discussion with Cathleen Mitchell, the founder of Kaya Holistic. Explored are the store’s evolution from a focus on CBD products to a holistic botanical wellness approach, emphasizing education, sustainability, and advocacy for the entire hemp industry. Cathleen outlines the store’s expanded offerings, including plans for community events, creating a unique space for yoga, sound healing, and a demo kitchen. The interview underscores the store’s integral connection with the local community, Cathleen’s commitment to supporting local artisans, and the resilience of smaller businesses in delivering personalized and intentional retail experiences, especially in the face of pandemic challenges.

In this episode, Thomas Barr interviews Kyu and Brianna, founder and CEO of Conceptually Social, delving into their journey, philosophy, and community involvement in the Phoenix-based restaurant and catering company. The conversation highlights the company’s roots in downtown Phoenix, Brianna’s transition from corporate America, and the challenges of operating in today’s economy. Kyu and Brianna emphasize their commitment to local sourcing and community connections in their culinary approach, providing a vivid picture of Conceptually Social’s dedication to unique experiences.

In an ever-changing world and business space, it can be extra challenging to not only find your customer base but to connect with them on a deep level. Take away community events and everyday conversations with strangers in coffee shops and in the office, and you’re left with little customer engagement and interaction.

Now's the perfect opportunity for to use social media as a tool to connect with your community and attract new customers.