Friends of the Verde River - Preserving Arizona’s Future through the Verde River E52

In this episode of “Arizona Good Business” with host, Thomas Barr welcomes David Gressly and Isaac Dudley with Friends of the Verde River, discussing their work to protect and preserve the Verde River in Arizona. They shared how their organization employs a scientific approach, such as implementing a comprehensive water monitoring program, to inform better decision-making and resource allocation – as well as getting the community connected to the river. They also discuss the success of the River Friendly Living program, which encourages water conservation and habitat improvement by engaging a broad range of stakeholders, from homeowners to businesses.