In this episode of Arizona Good Business Radio, host Thomas Barr chats with Nicole Bennett, the owner of Perry Consulting, about her journey from part-time event planning to building one of Arizona’s most respected event management companies. Nicole shares her philosophy of treating vendors as partners, her company’s non-traditional marketing approach, and her ability to stay calm and adapt to the unexpected through a wide variety of community events.

How do you connect with your network, potential customers, and clients?

1. Choose the platforms where your customers are spending time.

2. Be consistent in how often you post and in what you’re posting.

3. Track ideas using a tool like Google Sheets, Airtable, or Asana.

4. Schedule posts.

5. Engage with your audience.

Over the years, KLM Consulting has had the opportunity to talk with hundreds of entrepreneurs and small business owners about their journey. The general consensus seems to be that there are resources to help people get started and succeed, but they wish they knew about them sooner. The ideas are plenty, which makes it challenging to know which steps to do first, second, or at all. These steps for new business owners will help protect, grow, and market your business.