Small Business Boot Camp
The Visibility Blueprint: How to Get Found, Get Trusted, and Grow Your Local Business
You don’t need to be everywhere. You need to be visible in the right places.
For local business owners, marketing can quickly become overwhelming. Between social media, Google, email, reviews and the growing number of AI tools available, it can be difficult to know where to focus your time — or how to create a strategy you can actually maintain.
That’s where The Visibility Blueprint comes in.
In this Local Learning Lab, you’ll learn the essential building blocks of a strong local marketing strategy and how to use them together to help your business get found, build trust and stay connected with customers.
In this workshop, you’ll learn how to:
Get found locally with practical strategies for social media and Google Business Profile
Build trust through customer reviews and a consistent online presence
Create content more efficiently using AI-powered tools
Connect with customers through email marketing
Build confidence on camera so creating video content feels more approachable
Create a sustainable strategy that supports your business without adding more overwhelm to your plate
Whether you’re just getting started with marketing or feel like your current efforts aren’t quite working together, this workshop offers a practical framework you can start using right away.
Ready to get more visible?
Watch The Visibility Blueprint on the Local Learning Lab YouTube channel and learn how to turn your online presence into a tool that helps your local business get discovered, build credibility and grow.
About the Presenter:
Melissa Farley, Stronger Today | Patty Melt Studios
Melissa Farley is a marketing strategist, media personality and founder of The Morning Show, Arizona’s daily community-focused talk show. With more than a decade of experience helping businesses grow their visibility, she specializes in storytelling, content creation, audience engagement and practical marketing strategies for locally owned businesses.
Contact Melissa:
Website - https://strongertoday.co/
Linked In - linkedin.com/in/melissa-farley-b8097531
Instagram - https://www.instagram.com/themelissafarley/?hl=en