How to Create a Google Business Profile

How to create a Google Business Profile workshop is a fantastic way to showcase your business, highlight your expertise, and connect with other local business owners.

Google Business Profile, previously called Google My Business, is an essential and free tool for any business owner who wants to show up more prominently online and convert that visibility into customers. However, many business owners are intimidated and frustrated when they first try to learn how to manager their profiles. (One of the reasons many small business owners call AZ Media Maven for assistance. We’ve been managing Google accounts for clients for a decade). We’re here to remove the mystery and angst from using the platform, which is a combination of social media, reputation management, and search engine optimization. We will explain the many business benefits of actively managing your profile.


Owner and founder Rose Tring is a longtime print journalist with more than 25 years of media experience working at daily newspapers across the country.

A graduate of Marshall University in West Virginia, Tring began her career working for publications throughout the eastern United States. She earned writing awards in North Carolina for her coverage of mental health issues and a first-place business reporting award from the Indiana Press Association for her coverage of a plant closure and its impact on residents in the small town where it was located.

She moved to the West Coast in the early 1990s, working at daily newspapers in Los Angeles, Las Vegas, and Phoenix. During her tenure at the Daily News in Los Angeles, Tring assisted in coverage of the OJ Simpson trial and its verdict, the Malibu Canyon brush fires, and the 1994 Northridge Earthquake. In Las Vegas, Tring was an assistant city editor overseeing the coverage of the Ted Binion murder and subsequent trial. She was part of the editing team for a Pulitzer Prize finalist article about Dr. Kevorkian and a local woman seeking his services.

Closer to home, Tring held several editing positions including assistant business editor and senior editor at The Arizona Republic, the state’s largest newspaper. During nearly a decade as part of the Gannett-owned newspaper, she worked in multiple departments at the Republic including both the East and West valley offices and the city and business desks.

Tring also served as a web producer in arts and entertainment news for the state’s leading online news source, azcentral.com.

Rose lives in the West Valley with her husband and two sons. She enjoys camping and hiking throughout the Southwest.

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