Does Your Business Need a Google Business Profile?
If you have not created or claimed your Google Business Profile (previously Google My Business), then you should, it’s free! Over 90% of web searches are done on Google. These users are searching for a product, service, or information about a topic. Not having a Google Business Profile listing or having an unclaimed business profile can hurt you in many ways – having inaccurate data, not being able to respond to negative reviews and not showing up below paid ads on Google Maps are just a few of the downsides. So, what are the benefits of a Good Business Profile?
It’s free!
Makes your business visible – Google Business Profile listings get priority on the first page of local search results.
Displays useful up-to-date information about your business.
Provides a great first impression.
Improves SEO (Search-Engine-Optimization).
Engage and respond to customer reviews. In fact, businesses that respond to a minimum of 25% of reviews, average up to 35% more revenue.
Completes Your Google Profile, which includes Google Maps, Google Ads, and other Google tools.
Gain customer insight, like how customers found your listing and any actions they may have taken. Use customer insight to improve your business.
Create a free website directly in Google Business Profile.
Use it as another online communication channel to help you grow your business.
Setting up your profile is easy
Getting started on Google Business Profile is easier than you think. The first step is to sign up and verify your business. You can also use our free scan tool to see how your business data appears on Google and other directories. Reach out to us at Sophisticated Marketing Solutions and we can help.
4 Quick tips to Have a Great Google Business Profile:
Add relevant photos and make sure to name them properly.
Add your Google Maps profile to your website.
Ask for reviews and respond to all, not just positive reviews.
Make sure all your business info listed is correct.
William Campos graduated from the University of Texas at Dallas with a Bachelor of Science and a Master of Science in marketing. He has over 9 years of digital marketing experience and has managed millions of dollars in advertising spend for customers across the United States while working for large marketing agencies. He now owns his own firm that helps small and mid-sized businesses in growing their online presence.