If you are buying a Keep Arizona Beautiful license plate for the first time, the cost is $25 for a non-personalized Keep Arizona Beautiful plate and $50 for a personalized Keep Arizona Beautiful plate. There is a six-character limit for a standard size plate and a four-character limit for a motorcycle size plate. A postage fee will apply.

Those with a current Keep Arizona Beautiful plate can apply for a plate replacement online at azmvdnow.gov or by visiting an MVD or Authorized Third Party office. A $5 replacement fee and postage fee will apply. When ordering online, be sure to select "damaged" as the reason for replacement; this will avoid a new plate number/format being issued.

Changing your plate design is not required. Both versions of the plate will be valid for use.

Those with a personalized plate other than the Keep Arizona Beautiful can apply for the new plate design online at azmvdnow.gov. The maximum number of characters allowed for the standard size Keep Arizona Beautiful plate is six, five for disability and for the motorcycle plate size is four, three for disability. A $50 annual personalized/specialty plate fee and postage will apply.