Local First AZ & Old Town Cottonwood Snag Governor’s Tourism Award
Media Contact:
Casey Rooney
Director, City of Cottonwood Economic Development
crooney@ci.cottonwood.az.us
928.634.5526
Kimber Lanning
Director, Local First Arizona
Kimber@LocalFirstAZ.com
602.312.4203
Old Town Cottonwood Driving Tourism Using New Technologies
Partnership with Local First Arizona Snags
Governor’s Tourism Award for Creative Collaborative Marketing
Phoenix, AZ (July 14th, 2012) - The merchants of Old Town Cottonwood have joined forces to market themselves as a travel destination, steeped in wine tasting, great food, and antiquing. Working collaboratively, the business owners created a ‘package deal’ on Living Social and proceeded to sell 750 tasting packages in less than 4 months. 96% of the participants who provided feedback in an on-line survey after their visit had never been to Cottonwood, and all indicated they would return.
Using the brand new WeekendZona video clip, created by Local First Arizona and Dean Studios, the merchants worked to create a fun travel guide aimed at 35-55 year olds who are interested in wine and weekend getaways. WeekendZona is a stay-cation oriented tool that Local First Arizona hopes will drive more Arizonans to explore the state. “Collectively, Arizonans spend $6.5 billion per year vacationing in California, and if we can redirect even 10% of that into our rural towns, we could make a huge impact on our overall economic health,” said Kimber Lanning of Local First Arizona. WeekendZona videos are currently in development for 5 more Arizona towns.
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